The campaign depicts typical Red Wing customers such as those doing manual or physical jobs. By developing highly durable and comfortable trail boots over the coming years, Vasque are ideally positioned to capitalise on the hiking boom of the 80s and 90s.Īs the company continues to grow, Red Wing launches an ad campaign featuring artwork created by the famous American artist Norman Rockwell. In the same year, the company launches an experimental trail and hiking sub-brand called Vasque. Red Wing expand their manufacturing capacity by opening the 'Plant 2' production plant in Red Wing, Minnesota. Along with the later introduced 6-inch 213 model, the 200-series has become a staple in the brand’s line-up. Designed for factory workers, the 8-inch high boot features a moc toe design, soft sole for comfort and defined heel for ladder safety. Red Wing release their now well-known model 101 ‘Postman’ Oxford shoes, designed for postal service employees. It’s designed for skilled workers such as carpenters and features a crepe sole.Īs postmen regularly walked their routes in the 1950s, long hours on their feet called for hard-wearing and comfortable work shoes. The 3140 Work Chukka boot is launched as a slightly lighter duty work boot than other Red Wing models at the time. Inspiration for the logo comes from an Irish Setter hunting dog known as 'Red Mike of Doxmoe'. The very first Irish Setter logo is launched for the brand’s 877 ‘Irish Setter’ boot. These boots receive their name from the red russet leather that they are made with, which closely matches the colour of an Irish Setter hunting dog. Red Wing launch their 854 hunting boots that become known as the 'Irish Setter' boots. Red Wing continue with mobile shoe sales up until the early 1960s. This new mobile service caters well for customers as it allows workers to buy their work shoes in the workplace. The Red Wing company introduce their mobile sales service. These stylish leather boots feature a side pocket that could easily fit a pocket knife in it, and quickly become one of the brand’s biggest selling models. Red Wing release a durable, high-quality model called the Billy Boot. Priced at just 99 cents, the boot’s low price point was designed to be affordable to those impacted by the great depression. The use of rubber soles enables Red Wing to reduce manufacturing costs and launch its 99 model boot. Red Wing launch their first rubber soled boots under the direction of new company President, J.R. The boot was designed to be durable enough to be used in a range of outdoor activities such as camping and hunting. The Redwing Gloria is released and is the brand’s first woman’s boot. Originally designed for those working in Minnesota’s iron ore mines in the Mesabi mountains, the boots were designed for year-round durability and have remained popular to the present day. The iconic 8111 Iron Ranger model is launched. The boots are designed to meet the needs of oil field workers who require tough and durable footwear to withstand their demanding work environment. Red Wing launch specialist work boots known as Oil Kings. It features a plain toe design and low tread sole to prevent mud and manure from sticking to the boot, and has since become one of Red Wing’s most recognisable models. The 9111 model is first launched as a boot for farmers. They are so effective, they remain popular long after the end of the war. The boots are tough, durable and protect soldiers against cold and moisture in the trenches. The original Red Wing production plant called ‘Plant 1’ is built on the corner of Main Street and Potter in Red Wing, Minnesota, where the company’s leather shoes are cut and crafted by hand.ĭuring the First World War, Red Wing starts to produce it’s 1088 trench boot for the US Army. With a Moccasin toe and distinct stitching, this water repellent shoe is one of the most popular hard-wearing shoes of its time. The company first produces a distinct 6” Moc Toe boot, often referred to as Red Wing's signature model. Beckman identifies a need for tough and durable footwear for local workers in industries like farming and mining. Red Wing is founded by a shoe merchant named Charles H.
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